The journey of Selle Italia began in 1897 in Corsico, a small village near Milan. Originally, the company crafted saddles for bicycles that served as a primary mode of transportation for many, as automobiles were a luxury few could afford.

By the late 1970s, the role of bicycles had shifted from daily transport to a tool for sport and recreation. At this pivotal moment, the Bigolin family took the helm of Selle Italia, driving the brand forward with a commitment to innovation and excellence.

Through the introduction of advanced construction techniques and cutting-edge materials, Selle Italia revolutionized saddle design. This dedication to progress and performance solidified the brand's reputation as the global leader in high-quality bicycle saddles. Today, Selle Italia remains the go-to choice for cyclists seeking unmatched comfort and performance.