POC is a premium helmet, eyewear, body armour and apparel brand based out of Sweden. Founded in 2004, they've been at the forefront of cycling ever since. This has been recognised with over 60 international awards for technology, innovation and design.
POC's Whole Helmet Concept ensures every aspect of a helmet works together as one for ultimate protection, comfort and performance.
POC have a great range of jerseys, shorts, jackets and accessories for MTB, gravel and road, all with a clean modern silhouette.
World leading bike protection. POC strive to provide the best possible safety and revel in the latest innovation, research and technologies to ensure the safest products on the market.
Developed with world leaders in Optics, Carl Zeiss, Clarity is our unique lens technology which will intensify specific colours and enhance contrast and give you a new level of sensory clarity.
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POC are a Swedish brand with a mission to break the standard conventions of cycle helmet and clothing design. POC are famous for their extremely high standards, when you hold a POC item you know immediately you have something a cut above the rest.
Safety is always paramount in POC’s designs, the helmet and armour line-ups all being packed with industry standard features and POC’s own technology. POC’s mountain bike helmets are therefore incredibly safe and comfortable to wear, not just great to look at. Some POC helmets feature the NFC technology which is scannable should you have a mishap to let the emergency services know your essential details.
The helmet catalogue is impressively large, incorporating options for riders of all skill levels and disciplines. The mountain bike helmets are led by the Kortal, used by many of the top enduro and trail riders. The Tectal is a mountain bike classic, famous for it’s great look and extremely comfortable fitting. POC range is some of the finest mountain bike equipment you can wear out on the trails.
