White Lightning was formed in 1994 by research chemist Paul Maples. White Lightning was developed to keep chains clean, but through research and development this intuitive product quickly spread to other parts of the bicycle for use. White Lightning is the USA's most popular chain and bike lubricant and the popularity has quickly spread to England. With harsh competition from brands such as Muc-Off, White Lightning has given user friendly charts to show which lube fits certain conditions. This is extremely useful for road cyclists and mountain bikers who are new to bike maintenance or may not have the same level of knowledge into cleaning. Try our range of White Lightning products today.