Clif Bars are renowned in the cycling industry as authentic, non processed fuelling solutions. The Clif bar story starts in America, where the owner took a bite of another sports bar and though, "I can do better than this". The Clif philosophy is about sourcing natural ingredients, getting the most ot of the food and keeping it authentic - no one wants processed food when they're riding. Supporting Pro teams such as Garmin-Cannondale, Clif have a range of bars to suit you needs. The Clif bar original contains carbohydrates and comes in a range of flavours similar to those of flapjacks and breakfasts bars. For all day riding, Clif gels provide quick B vitamins and Carbohydrates in liquid form for fast absorption into your muscles. The new Clif energy chew comes in cubes to quickly deliver Carbohydrate and allow for fast digestion of energy - (The cubes are 33 calories each which makes counting calories on long bike days extremely useful). Whether you like it or not, Clif have a range of products in undeniably great flavours to suit your needs - so go on, give them a try.