100% offers premium world cup level goggles, gloves, helmets and body armour for mountain biking.
Started in the 80's in the dusty, booze-sodden world of Southern Californian motocross as a bike accessories outfit, 100% went from a $100 dollar company run by a guy out of his parents house to the huge industry success that it is today.
Their original motto is a simple one, but it drives home a strong message: "How much effort do you give?".
